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Case Studies
03
Experience
2023 - 2024
As a UX/UI Design Consultant at AGL Energy Australia, I lead the enhancement of user experiences, particularly in the mobile app space. My role involves shaping the digital roadmap to ensure that our products are not only user-friendly but also aligned with business goals. Through a user-centered design approach, I help create intuitive interfaces that empower users and drive engagement.
UX/UI Consultant
2021 - 2023
At Catch, I led the redesign of the Android app to enhance the digital shopping experience. I created a design system and reusable components, focusing on user needs. My work improved key features, increasing user engagement and conversion rates. I also mentored a team of designers, fostering collaboration and innovation to drive success across the platform.
Product Design Lead
2019 - 2021
Led the UI design and development of the new PTV app from the ground up, crafting a design system for consistent user experience. Collaborated with government teams to release the MVP within six months and focused on accessibility and wayfinding for seamless navigation across all channels.
UI Lead
2018 - 2019
At Saatchi & Saatchi Australia, I managed Bank of Melbourne’s digital assets, leading the design of their campaign landing page and art direction. I also acted as the main design contact for their team. Additionally, I designed Saatchi & Saatchi’s website, which was nominated by Awwwards.
Senior Digital & Interactive Designer
2018 - 2019
As Senior Designer at Gemba Group, I led design from concept to delivery, managing the website redesign and producing digital and print materials across photography, illustration, and video. I collaborated with key stakeholders to ensure quality and adherence to brand guidelines, delivering creative solutions for clients like Toyota, Sanitarium (Weet-Bix), and Cricket Australia.
Senior Designer
2012 - 2014
As Senior Designer at Fyooz Studio, I directed and executed all client projects, managing the entire process from concept to production. My responsibilities included leading presentations and serving as the primary client contact. I worked across various disciplines, including branding, print, web, packaging, illustration, and motion design, ensuring creative solutions that met client objectives.
Senior Designer
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Other
2023 - 2024
As a UX/UI Instructor at Monash University, I delivered a hands-on curriculum focused on key design principles and tools. I mentored students to enhance their skills and portfolios while fostering a collaborative environment. I integrated current industry trends into coursework and guided students through real-world design challenges, supporting their career growth with valuable advice and networking opportunities.
UX/UI Instructor
2024
I created a Figma plugin to automate design workflows, enhancing efficiency by streamlining repetitive tasks. I managed the entire product cycle, from concept to implementation, while collaborating with major brands to integrate the plugin into their design teams and workflows.
Founder
2019 - 2021
As the Founder of DesignSync, I created a Figma plugin to automate design workflows, enhancing efficiency by streamlining repetitive tasks. I managed the entire product cycle, from concept to implementation, while collaborating with major brands to integrate the plugin into their design teams and workflows.
Founder